Customers prefer good quality pictures/videos and complain if the quality is too poor. What we consider as bad quality, you can see in the following video.
Reasons for refusal for pictures and videos can be:
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blur
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black edges
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Upper/lower exposure
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Images too heavily edited
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Pictures that have nothing to do with you (example: you photograph a plate)
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Photo violates our house rules
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Photos are upside down
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pictures with text